Worst-Selling Vehicles Canada 2025: A Deep Dive into Canadian Car Market Trends
Worst-Selling Vehicles Canada 2025: A Deep Dive into Canadian Car Market Trends
The Canadian car market in 2025 is experiencing significant shifts, with several once-popular models now falling behind in sales. A combination of factors—including the end of government rebates for electric vehicles (EVs) and changing consumer preferences—has led to a dramatic drop in demand for some vehicles. The worst-selling vehicles Canada 2025 are a reflection of these broader trends.
While the EV market was buoyed by the federal Incentives for Zero-Emission Vehicles (iZEV) program, which offered up to $5,000 in rebates, the end of this financial support has resulted in a decline in sales for many electric models. With Canadian vehicle sales in flux, here’s a closer look at the worst-selling vehicles and the trends shaping the 2025 market.
Top 10 Worst-Selling Vehicles Canada 2025 (in First-Half of the Year)
Based on driving.ca, here are the worst-selling vehicles Canada 2025
- Nissan Leaf: 80 units sold (-93%)
Once a leader in the electric vehicle market, the Nissan Leaf is now Canada’s worst-selling vehicle in 2025. With the new third-generation Leaf coming soon, its transition phase has led to a steep 93% drop in sales. The Leaf’s sales numbers have struggled as the Canadian market faces a slowdown in EV interest. - Toyota Crown: 211 units sold (-58%)
The Toyota Crown has seen its sales plummet in 2025, continuing its downward trend from 2024. Despite the introduction of the Crown Signia wagon, the sedan variant has failed to capture the attention of Canadian buyers, contributing to its status as one of the worst-selling vehiclesof the year. - Volkswagen ID.Buzz: 349 units sold
Volkswagen’s electric Buzzhas experienced a sluggish sales pace, struggling with its high price point and niche design. The ID.Buzz hasn’t resonated with mainstream buyers in Canada, securing its place as a low-volume vehicle in 2025. - Dodge Charger: 422 units sold (-27%)
The iconic Dodge Charger is facing a decline in Canadian sales as consumers increasingly shift toward more sustainable, hybrid, and electric options. Despite still being a popular car, it has seen a decrease in salesby 27% in 2025. - Honda Prologue: 477 units sold (up 5,863%)
Although sales for the Honda Prologue electric crossover have surged in percentage terms, its absolute volume remains exceptionally low. The Prologue’s low sales numbershighlight the slow adoption of electric vehicles outside of major markets like British Columbia and Ontario. - Nissan Armada: 491 units sold (up 69%)
While the Nissan Armada has experienced a slight increase in sales, it still lags far behind General Motors’ models in the full-size SUV segment. The Armada’s low volumeplaces it among the worst-selling vehicles in Canada in 2025. - Hyundai Ioniq 6: 534 units sold (-63%)
Hyundai’s Ioniq 6electric sedan has suffered a significant sales decline, dropping 63% in 2025 compared to the previous year. Its avant-garde design and niche appeal have kept it from becoming a mainstream success, making it one of the worst-selling vehicles in Canada this year. - Toyota Sequoia: 535 units sold (up 5%)
The Toyota Sequoia remains a niche modelin Canada’s competitive SUV market. While sales have seen slight growth, the Sequoia continues to perform poorly compared to other large SUVs like the Chevrolet Tahoe, placing it among the low-volume vehicles for 2025. - Jeep Gladiator: 660 units sold (-57%)
The Jeep Gladiatorcontinues its downward sales spiral in 2025. Once a promising pickup truck, it has seen a 57% sales drop, and its popularity has waned as consumers opt for more practical, high-volume trucks in the Canadian market. - Jeep Wagoneer: 732 units sold (-10%)
The Jeep Wagoneerhas entered a saturated full-size SUV market, where General Motors dominates. Despite being a premium option, the Wagoneer has struggled to gain traction, with sales down 10% in 2025.
The Decline of Electric Vehicles in Canada: A Key Trend in 2025
One of the most notable Canadian car market trends in 2025 is the sharp decline in sales of many electric vehicles. This shift comes after the end of the iZEV program, which had offered government rebates for EV purchases. As the program ran out of funds, the EV sales decline has been evident, with many electric models—such as the Nissan Leaf and Hyundai Ioniq 6—experiencing significant drops in sales volume.
The absence of these incentives has caused a dramatic decrease in demand for electric vehicles in Canada. As a result, EVs that once showed promise have become worst-selling vehicles, with several models suffering from a steep year-over-year decline.
Sales Comparison: Hybrid and Electric Vehicles in Canada
While the decline in EV sales is concerning, hybrid vehicles have shown more resilience in 2025. With a growing preference for fuel-efficient vehicles, many consumers are opting for hybrid powertrains, making them a more attractive choice compared to fully electric options. As the Canadian market adapts to hybrid and electric vehicle trends, automakers will need to adjust their strategies to meet consumer demands for more practical, cost-effective options.
A Changing Canadian Vehicle Market
The Canadian vehicle sales landscape in 2025 reveals significant changes, with many vehicles—especially electric models—facing a downturn. As EV sales struggle without government rebates, automakers must adapt to new consumer preferences. Low-volume vehicles and worst-selling cars like the Nissan Leaf, Jeep Gladiator, and Toyota Crown highlight how quickly the market can shift, and how crucial it is for manufacturers to stay ahead of the curve.
As we move toward the second half of the year, Canadian car market trends will continue to evolve, and automakers will need to rethink their strategies to stay competitive. The focus will likely shift towards more affordable, efficient, and versatile models that meet the demands of today’s car buyers.